KSL article on Jed’s
SALT LAKE CITY — When a local barber shop was issued a cease and desist for too-closely resembling a nationwide chain, the surrounding community stepped up to help one of their own.
Jed’s Barber shop, located at 212 S. 700 E., had been open for three months when in June of this year the owners were served with a cease and desist letter by the attorneys of Floyd’s 99 Barber shop, a national chain headquartered in Denver.
Floyd’s sent the cease and desist because of an alleged trade dress infringement — saying the company’s interior decor, which featured walls of music albums and graffiti stencils of classic artists, was too similar to Floyd’s shops.
A decorating choice turns into a lawsuit for local business Jed’s Barbershop.
When owners Jed and Nicole Beal opened Jed’s Barbershop in March 2010, they had a simple vision. They wanted a place where people could get salon-quality haircuts at a reasonable price in a cool shop full of Americana memorabilia.
What the Beals soon found out, though, was that their vision, while unique to Utah, wasn’t quite unique enough to keep a Denver-based salon chain, Floyd’s 99 Barbershop, from suing them for infringing on its trademarked quirky décor. So, while the couple was learning the ins and outs of operating a small business, they quickly got a crash course in being a small fish in a business pond populated by corporate sharks.